How will companies embrace the new trends of interactive marketing?

I must say, I am not much of a blogger because I do not have the time and quite frankly, I am really not the type to stay on a computer all day, following blogs and replying to them. For the sake of this Internet Interactive Marketing course and to take a stab at my first blog, I thought that researching new trends and tools related marketing would be the best route to start. It seems that the marketing campaign process is becoming rapidly a good example of cybernetic shared work. For example, advertising spot can be designed in China, approved in a company headquartered in Chicago and distributed by an e- marketing service in New York.

As we have witnessed in the past, most times when dollars need to be saved, advertising and marketing expense are the first be eliminated. Therefore, media agencies are now looking for more efficient ways to promote products and services using the boom of the social networks, while creating expeditious ways to reach the growing numbers of cyber-surfers. You-Tube has become overwhelmingly populated in marketing media arena, however has the spread of You-Tube's popularity actually shown to be an effective way of advertising? Facebook and Twitter is now added to many advertisements in efforts for consumers to utilize that medium of brand recognition. Large marketing consultants are trying to encourage their lists of clients to experiment with ads placed next to online videos on the You-tube browser pages. By doing so, can companies really measure the Return of Investment of the social network marketing campaign? Will these new trends of Marketing via the internet actually encourage or discourage companies to balance, add or replace traditional media for the new interactive trends.
http://www.businessweek.com/magazine/content/09_02/b4115048776067.htm